SOCIAL MEDIA & BRAND STRATEGIST
STRATEGY. STORIES. CONNECTION.
A little strategy.
A lot of character.
Good brands deserve
a memorable presence.
BRANDS I’VE WORKED WITH
01 / SELECTED WORK & EXPERIENCE
Find what makes a brand worth following.
Then give people a reason to stay.
Community Engagement Manager
Building online relationships through authentic engagement and strategies that support community growth.
Social Media Manager
Connecting audience research, fact-based storytelling, and content performance to shape a consistent social presence.
Social Media Manager
Bringing creative campaigns to life and using analytics to make each content decision more informed.
Social Media Manager
Social management and PR coordination for event games and entertainment experiences, supported by content planning and campaign coordination.
Social Media Manager
Planned posts, managed customer interactions, and analysed engagement. Content covered programs, events, achievements, and campus life for students and families.
Social Media Manager
Developed social media strategy, creative direction, and content across Instagram, Facebook, and TikTok to make the brand easier to recognise.
Amazon Product Listing
Worked on product listings, alongside brand visibility and social engagement activities.
Computer Teacher
Helped students understand technical concepts and troubleshoot common computer problems.
HOW I WORK
Understand your goals, audience, challenges, and definition of a strong result.
START WITH YOUReview the brand, channels, content, competitors, and performance gaps.
FIND THE GAPSClarify the message, voice, audience promise, and reason people should care.
SET THE DIRECTIONBuild the strategy, pillars, calendar, campaign ideas, and KPI targets.
CONNECT THE PIECESProduce, approve, schedule, publish, and support the conversation around each post.
MAKE IT HAPPENRead the data, report what changed, and strengthen the next cycle.
KEEP LEARNING02 / WHAT I BRING
From the first idea to the next conversation, I connect the pieces of your social presence.
Audience research, competitor analysis, content pillars, channel roles, campaign ideas, and measurable goals.
Scheduling, publishing, monitoring, approvals, and consistent brand presentation.
Original concepts, content calendars, platform-specific posts, and creative direction shaped around your voice.
Social graphics, campaign assets, carousels, stories, and consistent visual systems.
Reels, short videos, interview cuts, captions, pacing, and platform-ready edits.
Captions, hooks, calls to action, campaign messaging, and clear, human brand language.
Launch planning, paid creative direction, audience journeys, and coordinated channel execution.
Intentional comments, replies, conversations, and relationship building.
Product storytelling, store promotion, offers, and social content that supports conversion.
KPI tracking, monthly reports, performance reviews, and practical next steps.
03 / A LITTLE ABOUT ME
I’m interested in what makes people stop, pay attention, and feel connected to a brand.
I help brands stop posting on autopilot. My work connects big-picture brand thinking with content, community management, reporting, and everyday execution. I’ve worked across events, education, ecommerce, marketing, and mission-led organisations.
Beyond client work, I enjoy teaching, learning production tools, supporting church media, and helping young women build confidence in technology.
Alongside my work, I’m pursuing a BS in Computer Science at Muhammad Ali Jinnah University. That mix of creativity and technical thinking shapes how I research, plan, and solve problems.
BEYOND CLIENT WORK
With the AOG volunteer media team, I supported live services through media setup, presentation systems, production coordination, and teamwork.
I’ve presented sessions on online business, product branding, white-label and private-label models, and store strategy.
Practical production training through PAK-7 covered planning, fieldwork, camera coordination, and media workflows. I’ve also guided students through robotics and AI projects.
KOD KULTURA
Being selected for KOD KULTURA was a meaningful milestone. I brought my social media experience into a setting built around creative practice, collaboration, and learning from people with different perspectives.
IN MOTION
A recorded session on online business, product models, branding, and virtual assistance.
Practical ideas on print-on-demand and ecommerce.
The focused work before content goes live.
CLIENT FEEDBACK
“This is closest to what I was looking for. Some of the competitors mentioned are spot on. Great job.”
Stratskye · Strategy & competitor research
“Muqaddas transformed our social media presence. Her strategic approach boosted our visibility, engaged our audience, and strengthened our brand.”
Alterf Events
YOUR NEXT MOVE STARTS HERE
Tell me what you’re building, what isn’t working, and what you want your social presence to do. Let’s give your content a clear direction.